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Marketing tips for every B2C business

B2C (Business-to-Customer) marketing refers to the strategies or tactics and best practices used to promote products and services among consumers. It’s a difficult job to create memorable brands with the less known products or services. Nowadays there are very stiff competitions among the different brands to attract the customers and gain the market share, so it becomes very difficult for a new player to step in the market to penetrate the market & get the best entry.

However, by using some B2C marketing tactics, we can promote our Brand effectively and efficiently. Here are some strategies for every B2C Business that can help you to build your brand, attract your prospects, shorten the sales cycles, and deliver higher quality leads to your sales team.

Education
B2C marketers should be educated enough to provide consumers with every bit of product information they want or need. Here we can take the example of how Amazon markets their products online: They provide consumers with all the genuine product information, pictures, customer reviews, and ratings. We should increase the amount of relevant product information on our website. And answer the FAQ’s (Frequently asked question) by the consumers.

Publish the prices
All B2C platforms (websites, landing pages, blogs etc.), marketers are clearly publishing their product or service prices, for the ease of their existing and prospective customers which them in accelerating the sales. This pricing transparency will help customers to select their product, or on the contrary, opt-out if prices are not within their budget constraints. If there are different versions of a particular product for the different segments of customers, provide the feature & differences along with the price for the customers to compare and select from the different variants available. This will result in better customer service and increased sales.

Provide free samples
If you can provide some free samples of your product to your customers, it could be beneficial for your business. It will be helpful in increasing the sales, you should do it. This B2C marketing tactic establishes customer loyalty and creates the buzz around the brand.

For Example:- Customers become loyal and require more cloud space DropBox charges for it from the customers and the We can take the example of Drop Box which provides 5 GB of cloud storage for free and when the customers pay that price without any objection or problem.

Use your brains, do some brainstorming with your think tank and find out some new creative ways that you can give away some product to your prospects to build some buzz around your brand.

Simplify your buying process
B2C consumers are excellent at creating a simple and user-friendly buying process. An example of how this could work: have sales reps email PayPal or Shopify links to prospects that would like to purchase your product or service. Think about your end customers  purchase experiences and start simplifying it wherever you can.

Make Connections
B2C marketers are great at creating human connections with their customers. Take Apple, for example. Apple is excellent at making a human connection between its products and its prospects.

A great example of this is their recent iPhone 7 plus commercial, which shows a girl hanging around with her iPhone and taking the pictures on the portrait mode which is a new feature in iPhone 7 plus and people. What I love about this commercial is how it fully captures Apple s simplistic but incredibly powerful marketing.

Conclusion
As inbound marketers, we are constantly trying to attract prospects, educate them through the stages of sales funnel, and transition them to customers.

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